Best Link Tracking Software 2023 | Easily Track Multiple Links

Are you looking for the best URL tracking service? You’re on the right page. With the best link management and tracking software you can:

  • Track the  source of your traffic;
  • Gain more insights about your visitors;
  • Discover what your customers are looking for;
  • Use a personalized URL;
  • Learn why you’re losing customers.

In a nutshell, tracking your links helps you determine the effectiveness of your marketing campaign.
But with so many link trackers out there, how do you choose the right one for your link management work?

You have to compare features, prices, read reviews, or even try a handful of platforms to determine the best one for your business. This can be a hectic and time-consuming task.

We’ve got you covered.

So without further ado, let’s dive right in.

What is Link Tracking?

Links are undoubtedly a valuable asset for any digital marketer. Links, also referred to as URLs are the gateway to your marketing campaigns.

They help customers or visitors from search engines, social media pages, email newsletters, blog posts to see and interact with your brand.

It’s safe to say that digital marketing wouldn’t be possible without links to click.

That said, what is link tracking?

Otherwise known as click tracking, URL tracking, or visitor tracking, link tracking is the method or process of analyzing the number of clicks your links are getting on different marketing channels.

You may track how many clicks your links are getting on social media, emails, or your website. Link tracking can also help to determine the number of customers clicking on your banner ads and affiliate links.

For digital marketers, link tracking helps to improve conversions as it is easy to see the performance of content in search engines.

For instance, after publishing tons of case study articles, product comparisons and how-to guides in your blog, the only way to determine what type of content is driving more leads is through link tracking.

For affiliate marketers, URL tracking can help to determine which affiliates are driving the highest conversions to your website.

What is the Best Link Tracking Software?

Every marketer aspires to have a complete tool that can help to track all lead-generating links on different digital platforms. I and my team spent 48 hours of research to curate this list of the best link tracking systems for marketers that can help you with link management and URL tracking:

  • Bitly:  The best free link management platform and URL shortening service. Create and share perfect branded links for your business.
  • ClickMagick: A useful link tracking and monitoring software for digital marketers. Accurately and reliably track all your marketing centrally.
  • ClickMeter: A powerful link tracking, affiliate tracking, and conversion tracking system.
  • LinkTrackr: Web-based link tracker for PPC advertising. Track every sale, every lead in your funnel to the source.
  • Improvely: Ultimate conversion tracking and click fraud monitoring app for Bing ads, Twitter ads, Facebook ads, and Google AdWords.
  • Rebrandly: Industry-leading link management platform and URL shortener. Shorten, brand, and track branded URLs.
  • Voluum: All-in-one cloud-based ad tracker software for affiliate marketers, media buyers, and agencies.
  • Cloud-hosted SaaS ad tracker and conversion attribution platform affiliates, media buyers, publishers, and Ad agencies.

Top 8 Link Tracking Software for Marketers

Below are my in-depth reviews of each software to help you understand the potential of each link tracking tool:

1. Bitly

If you’re looking for a free link shortener and management system then try Bitly.


  • Unique feature: QR Codes
  • Free Trial: Free up to up to 100 links per month
  • Money-back guarantee: None
  • GetApp rating4.8 out of ‎832 votes

What is Bitly Link Tracker?

Bitly is a free URL link shortener and link management service that enables you to create and share perfect branded URLs for your business. With this service, you can also manage and analyze your links to improve your marketing campaigns.


The software is trusted by freelancers, small and mid-size businesses as well as large enterprises like Amazon, Disney, ESPN, and non-profit organizations.

If you want to know how many clicks your links are getting to improve your marketing campaigns this tool can help you. It also provides actual data for research and branding.

What’s more, the platform lets you connect social networks for seamless sharing across multiple channels.

Top Bitly Features

Let’s take a look at the unique features of the platform:

  • Link management: Complete link management platform to help you create and manage powerful links.
    Branded links: Create and share custom branded links with a custom domain to build trust with your audience.
  • Mobile links: Create links you can share across multiple platforms via SMS.
    Integrations: Connect Bitly with your existing tech stack and create mobile links right inside the tools you’re using such as Salesforce Marketing Cloud, Hootsuite, and more. The platform can support over 700 integrations.
  • Campaign management & Analytics: Get a complete view of metrics such as app opens and store visits across multiple devices and channels via a real-time, interactive dashboard.
  • QR codes: Create a QR code for each link you create and place them virtually anywhere on billboards, stickers, print media, etc.
  • Create secure & reliable links: The software encrypts each link you create with HTTPS so you don’t have to worry about eavesdropping or third-party tampering.

Pricing: Bitly is free to use up to 100 links per month. The basic plan is $29 per month.

2. ClickMagick

Tracking links and conversions is a technical and tedious yet significant part of running your business online.

Stats provided by your affiliate programs, ad networks, autoresponder, shopping cart, CRM, or other marketing tools you use are helpful but you can’t rely solely on them.

They don’t provide all the necessary data points required to create actionable marketing campaigns.

ClickMagick provides you with all the vital marketing metrics with accurate results in one centralized dashboard.


  • Unique feature: GEO and Mobile Targeting
  • Free Trial: 14 days
  • Money-back guarantee: 30 days
  •  Trustpilot rating: 2.5 out of 7 reviews
  • Rating: 3.0 out of 5

What is ClickMagick?

ClickMagick is an ideal click tracking and optimization software for digital marketers to track links and ads and focus on the most profitable clicks. The tool also allows you to easily accurately and reliably track your offline conversions.
The web-based service is especially useful for marketers who sell or buy traffic.


The best thing about this online marketing tool is that it works on almost all digital platforms including YouTube, Facebook, LinkedIn, and more.

You can also use it to track sales.  Besides, the tool enables you to find customers so you don’t have to waste money hosting ads.

ClickMagick can be used as an affiliate marketing software and affiliate link tracking tool. It also helps you to drive customers to your website, track your affiliate links and increase your sales. 

Top ClickMagick Features

Here are some of the outstanding features of ClickMagick:

  • Great attribution modeling: With the platform’s advanced attribution modeling feature, you can track conversions to the last link or ad that the user clicked on. You can get an accurate picture of what encourages visitors to convert.
  • Facebook conversions API integration: Run powerful campaigns with audience optimization and get real-time actual conversion data to see how your ads are performing on Facebook.
  • Real-time stats and reports: Get quick and easy access to all your key performance metrics- ROI, conversion rates, profit, return on ad spend, ad spend, average order value, etc in real-time to manage and boost your marketing.
  • Geo & mobile targeting: Use ClickMagick Tracking Links and Rotators to drive visitors to custom pages regardless of their geographical location or device they are using. Increase sales by sending visitors who are visiting your website on desktop and mobile devices to your mobile-friendly website.

Pricing: ClickMagick pricing plans start at $37 per month.

3. ClickMeter

ClickMeter enables you to get the most out of every link you send across multiple digital platforms. The link monitoring system is ideal for publishers, agencies, advertisers, and developers.


  • Unique feature: Redirect
  • Free Trial: None
  • Money-back guarantee: 30 days 
  •  Trustpilot rating: 3.7 out of 1 review
  • Rating: 3.2 out of 5

What is ClickMeter?

ClickMeter is a comprehensive and simple link management service for agencies, publishers, affiliates, and advertisers to optimize click-through and conversion rates.


The software enables you to monitor, compare and optimize all your marketing links in one central dashboard.
If you’re looking to create and manage effective online campaigns then this platform is ideal for you.

The coolest part about this service is that it enables you to generate eye-friendly links in seconds. Plus you can use it in your ads and get real-time reports.

What’s even great about this platform is that you can redirect and monitor your external link status. Besides, it’s a web-hosted click tracking solution so you don’t have to download any app or software.

Top ClickMeter Features

  • Affiliate tracking tools: Easy to use web-based online marketing platform for affiliates to monitor, compare, and optimize all their online marketing campaigns to see what’s working and what’s not.
  • Link rotator: Easily route visitors to different landing pages by setting up rules like Random, Sequential, Spill-over, or Weighted. This feature is also helpful when performing A/B testing of your landing pages to see which one is performing better.
  • Multiple integrations: The software integrates easily with other platforms like Shopify, Rebrandly, affiliate networks, WordPress, web browsers like Chrome, Safari, and other platforms you’re using.
  • Accurate targeting:  Target visitors where they are likely to convert easily.
  • Tracking: Track links, clicks, views, and conversions to improve your campaigns.
  • Link monitoring: Track broken links, blacklists, click fraud, and latency.

Pricing: ClickMeter pricing plans start at $29 per month.

4. LinkTrackr

With LinkTrackr, you can track ad campaigns and affiliate links in real-time and maximize your profits with accurate tracking metrics and data.


  • Unique feature: Link cloaking 
  • Free Trial: None
  • Money-back guarantee: 30 days 

What is LinkTrackr?

LinkTrackr is a handy link tracker for PPC. With this platform, you can:

  • Create short and cloaked affiliate links in seconds.
  • Rotate links and split test landing pages.
  • Add retargeting codes on any cloaked link.
  • Redirect users based on click limits, geographical location, and expiration dates.

The platform also integrates well with all popular affiliate networks and other platforms like Google Analytics and more. 


The most amazing thing about the software is that it enables you to track the entire sales funnel.  That means that you can track click, sales, as well as lead to the page when the user clicked first. 

If you’re looking for a solution that can help you track pay-per-click ads in real-time then try this service. You can track your Facebook Ad campaign and Google ads and test affiliate offers across multiple networks. 

The software also supports unlimited domains and you can brand links with your own domain.

Top LinkTrackr Features

Let’s learn about the features that come with the platform.

  • A/B split testing: Divert your traffic to different landing pages and run a simple A/B test to determine which version of your landing page converts better to improve your conversion rates.
  • Affiliate link cloaking: Get smart and prevent your affiliate links from theft by using the powerful affiliate link cloaking.
  • PPC tracking: Organize your pay-per-click advertising with a tracking link that redirects to your landing page.
  • Paid ad tracking: Get systematic tracking for ads, make better ad buys and increase your ROI.
  • Pixel tracking code: Easy to use service to track multiple sales and leads within the same funnel.
  • URL rotator: Split incoming traffic to different URLs to determine which links perform better than the other.

Pricing: LinkTrackr pricing plans start at $7 per month.

5. Improvely

Improvely offers more than just link tracking.


  • Unique feature: Click fraud monitoring
  • Free Trial: 14 days
  • Money-back guarantee: None  
  • Captera rating: 4.2 out of 156 reviews
  • Rating: 4.0 out of 5

What is Improvely?

Improvely is a conversion tracking and click-fraud detecting tool that helps you monitor your online marketing-related activities and promotional campaigns while fighting against fraud.

With this platform, you can track conversion rates, monitor fraud, get real-time funnel reports, and more. The software is built to optimize your marketing so you can improve conversions.

What I loved the most about this system is that it enables you to track the source of every signup and sale so you can know which platform is generating more conversions on your business. 

The platform also works properly with different ad networks such as Google AdWords, Facebook ads, and more.

Top Features of Improvely

Here are the noteworthy features of the software:

  • Track & optimize conversions: With advanced conversion tracking and conversion attribution, users can track clicks, conversions, and revenue all in one place. You can see the sources of your conversion and revenue to help you avoid wasting time investing in a traffic source that doesn’t convert effectively.
  • Detect click fraud: 24-hour fraud detection system that helps you to track every suspicious click on your ads to block and deter fraudulent clicks. You can see the details of every suspicious click on your ads from the IP address, the referring URL, to the clicker’s location as well as the date and time the user clicked the link.
  • Affiliate marketing: For affiliate marketers to track commission sources, protect ads and keyword lists, and cloak affiliate links. The software integrates with dozens of affiliate networks and programs including ClickBank, Commission Junction, ShareASale, MaxBounty, and more.
  • Super agency features: Get agency-ready marketing reports and click fraud monitoring to delight your clients and increase your revenue.

Pricing: Improvely pricing plans start at $29 per month.

6. Rebrandly

Shorten links with custom domains, brand and track URLs with a powerful link management platform.


  • Unique feature: Training and support
  • Free Trial: Free up to 5,000 clicks per month and 500 branded links
  • Money-back guarantee: 30 days
  • TrustRadius rating: 9.6 out of 10
  • Rating: 4.5 out of 5

What is Rebrandly?

Rebrandly is the complete solution for branded link management. With this platform, you can easily create, shorten, share, and manage branded links with a custom domain to improve your brand visibility online. 


The platform comes with a Chrome extension that enables you to create short branded links directly from your browser. The platform’s mobile app enables link management for iPhone and iPad users.

The software comes with a simple user interface and appealing dashboard which makes it easy to use for both beginners and expert marketers alike. 

Top Rebrandly Features

Here are some valuable features of the software:

  • Customized analytics: Get custom analytics and reports for the branded links you create, schedule, and send your links automatically.
  • Workspace & teammates: Work collaboratively with your entire marketing team to track links and improve conversions.
  • Traffic routing and deep linking: Direct visitors to specific landing pages or your mobile app based on the location they are coming from, the device they are using as well as browsing language and other factors.
  • Account management: Get expert help to set up your account and import all your links into your account.
  • Multiple domain names: Create short branded links with multiple domains that can be easily managed from a centralized dashboard.
  • High link volume: Create tons of branded links fast.

Pricing: Rebrandly pricing plans start at $29 per month.

7. Voluum

Monitor, optimize, and automate your digital advertising with an affiliate tracking solution recommended by expert digital marketers across the globe.


  • Unique feature: Organic traffic tracking
  • Free Trial: 14 days
  • Money-back guarantee: None
  • Capterra Rating: 4 out of  ‎21 reviews
  • Rating: 4.0 out of 5

What is Voluum?

Voluum is a full-stack cloud-hosted ad tracker software for affiliates. The software comes with advanced features and built-in optimization tools to simplify tracking, optimizing, and automation ad campaigns.


With this tool, you can:

  • Track limitless ad campaigns in real-time in one place;
  • Analyze data for actionable steps;
  • Optimize ad performance for conversion using A/B testing;
  • Determine your effective digital marketing strategies;
  • Scale your business online.

The web-based and AI-powered tool comes with a ton of useful features that make it handy for bloggers, affiliates, and marketers who are looking to drive traffic to their website and increase conversions.

One standout feature of this tool is that it allows you to track your links from any traffic source- social media, email marketing, website, etc.

The pre-designed templates make it easy to optimize your marketing campaigns.
The software also supports all forms of advertising- push ads, native ads, email, pop-ups, display banners, video ads, and more.

Top Voluum Features

Here is a sneak peek of the features of Voluum. You can learn more by visiting the official website.

  • Automizer: This is the latest feature of the software that lets you put your campaigns on autopilot with rules. The feature enables you to integrate Voluum with your traffic sources through API integration so you can perform specific actions on your campaigns.
  • Traffic distribution AI: Enable this feature so that you can analyze the performance of your offer and landing page in real-time
  • Anti-fraud kit: Detect robot clicks with Voluum Ad Tracker, analyze bot traffic and protect from fraud.
  • Mobile notifications: Track your campaigns while on the go with the affiliate mobile app.

Pricing: Voluum pricing plans start at $89 per month. 


What if you could get a single platform that lets you consolidate all digital buying activities? That’s


  • Unique feature: Auto-optimization
  • Free Trial: 14 days
  • Money-back guarantee: None
  • Trustpilot rating: 4.4 out of ‎12 reviews
  • Rating: 4.6 out of 5

What is

Great advertising optimization doesn’t have to cost you a leg and an arm. is an advanced ad tracking and reporting solution that comes with conversion attribution functionality to help affiliate marketers, advertisers, and media buyers increase efficiency and revenue.


The software lets you know what campaigns produce the highest ROI by automatically collecting data from paid, organic advertising campaigns and affiliate networks.

With the service, you can track, manage, and optimize campaigns across multiple devices, channels, and digital platforms.

The link tracker is suitable for every kind of online business. It’s easy to use like ClickMagick.

Note that this platform is the most expensive of all the solutions I have reviewed in this article.

Top Features

Noteworthy features of the software worth mentioning include:

  • Conversion tracking and attribution: You get the technologies and data you need to track conversions online and offline. Track Google Ads, Facebook Ads, Bing Ads, and other digital advertising channels with 100% accuracy.
  • One-click API integration: The software can work with all affiliate and advertising networks you’re using. Plus you can track everything inside a single platform.
  • Auto-optimization: Automate optimization by setting rules to allow the tool to handle the work for you automatically.
  • Link tracking: See the performance of every link across multiple channels and platforms.
  • Native click fraud detection: Detect and deter any fraudulent clicks on your links.

Pricing: pricing plans start at $249 per month.

How To Select The Best Link Tracking Software

Even though there are truckloads of tools out there, determining the suitable one for your specific business can be challenging and almost impossible.
Let me simplify the whole exercise for you by highlighting some of the things to consider when choosing the right software.

Ease of Use

One of the top-most factors to consider when choosing a platform out of the ones I have reviewed above is its simplicity.

Let’s face it.  There are hundreds of thousands of marketers out there. However, only a small percentage have technical knowledge.

If you’re one of those who lack technical knowledge, the last mistake you want to make is to choose a complex platform. 

Click Fraud Monitoring

Clicks from scammers and competitors can cost you money while producing no sales, revenue, or signups.

Apart from link management and other features, the software you choose should come with a click-fraud detection tool.

This will help you detect fraudulent clicks, bloc and deter scammers, and recover lost money from your PPC ads.

All-In-One Nature

Even though most all-in-one platforms come with higher pricing plans, it would be helpful if you could choose a solution that packs multiple features that allow you to undertake multiple actions in one place.

For instance, I’d recommend choosing a platform like Voluum or Rebrandly as they come with a host of features and tools all in one platform.

Nature of the platform

Some platforms are web-based while others require you to download and install an app or software on your device.

Unless you’re ready to work with too many apps installed on your device, I’d recommend choosing a cloud-hosted solution like LinkTrackr, ClickMagick, ClickMeter, Voluum, and

Integration abilities

No matter how powerful and feature-rich a platform is, it must work with other platforms to enable you to tap every marketing opportunity.

In this case, I recommend choosing software that can integrate beautifully with other platforms.

Pricing Plans

As you have seen in my reviews, different tools come with different pricing plans. Some come with extremely costly plans while others are affordable.

For small business owners and startups, I suggest that you choose software with budget-friendly plans. Besides, it’s a good idea that you choose a service that offers a free trial period so that you can try it before committing yourself fully to it.

Final Thoughts

So there you have it. A curated list of the top 8 powerful link management and tracking systems you can use to track your campaigns, optimize using accurate data, and improve conversions.

In case, you’re still wondering…Which is the best link tracker?

Don’t worry, I will still go back and make things easier for you by recommending the tools based on certain factors.
If you’re looking for a free link management tool then Bitly would make the best option for you. 

LinkTrackr is an affordable option with a host of outstanding features like link cloaking, ad tracking, PPC tracking, URL rotator, and more.

ClickMagick is the best user-friendly solution of all. On the other hand, Improvely lets you track traffic from all sources including Google AdWords, Twitter Ads, Bing Ads, Facebook Ads, and more.

My parting shot. Choose a platform based on your business needs, included features, and use-friendliness.
The last mistake you want to make is to choose a solution that requires technical knowledge to work with.

The good thing about all the tools I have reviewed above is that they are code-free. You don’t need any technical knowledge to use them to track your links and campaigns.

Good luck!

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