9 Best Sales Funnel Builders and Software | To Maximize Your Profits

Are you looking for the best sales funnel-building solution to create a high-converting sales funnel and increase your sales plus conversion rates? You have stumbled onto the right page.

Building an effective sales funnel is one of the most important parts of your online business.

From the moment a potential customer lands on your website to the time they make a purchase, your business needs to be in full control of every step.

With the right automated sales funnel creator for your business, you can handle more leads, build better marketing campaigns, improve customer retention, and generate more revenue for your business.

However, there is a HUGE challenge:

With tons of sales funnel-building platforms out there, choosing the right tool for your online business can be difficult.

I’ve got you covered.

In this in-depth guide, I’m going to review 9 of the best sales funnel tools available on the market today.

I’ve also included a quick guide to help you choose a suitable platform for your business.

But before we get rolling, here are some basic topics you need to understand:

What is a Sales Funnel?

If you’re an online/digital marketer, you probably understand something called buyer’s journey that customers follow from the time they land on a website to the point where they convert.

Depending on your offer, it can take longer before the website visitor takes action. In most cases, the visitor may not convert at all.

That’s where a sales and marketing funnel comes to change the game.

A sales funnel consist of multiple marketing-related steps aimed at streamlining the process of converting the lead providing prospects with optimal experience from the time they land on your website to the time they convert.

A sales funnel improves the overall lead conversion process.

A sales funnel consists of 3 main steps namely: Top of funnel(ToFu), middle of funnel(MoFu), and bottom of funnel(BoFu).

A complete sales funnel consists of four main stages namely:

Awareness: This is the first stage when you first catch up with a potential customer’s attention. The customers become aware of your business.

Interest: When your prospect reaches the interest stage in the sales funnel, they are already aware of your business. They will evaluate your products or services based on their interest and preferences. They will most like do competitor research, comparison shopping, etc.

Decision: This is the stage when the prospect is ready to make a purchase. The customer might evaluate your pricing, shipping costs, refund policy, and other things. This is the best time to present your best offer.

Action: The prospects purchase your products or service and become your paying customer.

With dedicated sales funnel software, you can easily track the customer’s journey to see clearly which stage prospects are dropping off and where they are converting so you can adjust or fix the loopholes.

What is the Best Sales Funnel Software?

Finding the best sales funnel creator is critical to capturing more leads and getting more sales for your business long-term.

I’ve done extensive research and looked into different sales funnel solutions based on their features, tools included, and many other factors to help you make an informed decision. 

Here is the list I came up with after 41 hours of extensive research:

  • Grovefunnels: Free, all-in-one fastest-growing funnel building platform for digital and eCommerce marketers. The coolest kid in town.
  • GetResponse: Ready-made, automated sales funnel creator for online entrepreneurs and marketing managers as well as mid and large companies.
  • Systeme.io: Free simple use funnel builder solution for course creators, freelancers, consultants, and small business owners.
  • Karta: A complete suite of integrated sales and marketing tools to help you build your emails, pages, opt-in forms, checkouts, and sales funnels.
  • ClickFunnels: A fully-functioning website and sales funnel software to create your high-converting marketing funnels
  • Kajabi: Powerful sales funnel builder for course creators, membership site owners, and online coaches.  
  • ThriveSuite: Complete packaged toolbox to create high-converting sale funnels that converts visitors into leads and customers
  • Builderall: Powerful digital marketing platform and sales funnel builder for WordPress
  • Landingi: Best landing page builder to build high-converting sales funnels and landing pages.

9 Best Sales Funnel Builder For Marketers 2022

Below, I discuss each funnel creator in detail. Remember that some platforms come as a complete package while others require integrations to work efficiently. So choose wisely.

1. GrooveFunnels

If you’re looking for ready-to-use solutions to save you time and money in collecting leads, engaging visitors, and increasing sales look no further than this platform.


  • Unique feature: Powerful Video marketing built right in with GrooveVideo
  • Free Trial: Free
  • Money-back guarantee: None
  • Captera rating: 4 out of 15 reviews
  • Rating: 4.5

What is GrooveFunnels?

From the name you might be tempted to think that this is software for building online sales funnels but the tool does more than that.


GrooveFunnels is a complete package of tools that enables you to build beautiful landing pages, stunning websites to sell your products or services online, and high-converting sales funnels to help your online business grow and prosper.

The platform encompasses all the marketing tools you could possibly need to run a successful online business including GrooveMail, GrooveSell, GroovePages, and more in one centralized interface.

The digital marketing platform made a debut into the industry during the dreadful days of COVID-19 IN 2020 and is currently the coolest kid in town.

The best thing about the platform is that it’s not only free but is also easy to use. You don’t need prior technical, coding, or design skills to start creating sales funnels that convert.

What’s, even more, is that no matter the product or services you’re selling, the tool offers suitable tools to help you boost your online sales.

It’s also a great choice for eCommerce stores, digital marketing agencies, affiliate marketers, content creators, online coaches, consultants, startups, and membership sites.

And before I forget, it’s the only free sales funnel builder in this list.

Is GrooveFunnels better than ClickFunnels? Yes. The software’s editor is much better in design and usability.

Top GrooveFunnels Features

Here is a sneak peek of the key features of the platform:

  • GroovePages: User-friendly website builder, sales funnel builder, and landing page builder.
  • GrooveSell: Easily sell your products or services with a nice and secured checkout system.
  • GrooveMail: A native email marketing automation and CRM tool to help you convert leads on autopilot.
  • Groove Affiliate: Onboard an army of affiliates to help spread the word about your products or services.

GrooveFunnels pricing: The software is still in the Beta testing stage so it’s free

2. GetResponse

A sales funnel simplifies the selling process while increasing the chances of closing a sale. With GetResponse, you get pre-built, ready-to-use sales funnel templates to promote and sell your products.


  • Unique feature: Lead magnet funnels
  • Free Trial: 30 days
  • Money-back guarantee: None 
  • Capterra Rating: 4.0 out of 282 reviews
  • Rating: 8.1/10

What is GetResponse?

GetResponse is one of the best email marketing software but it recently introduced the Conversion Funnel feature that lets you build a powerful marketing funnel.


The software helps you generate traffic, nurture new signups and convert them into paying customers.

The tools come packaged with all the features you need to run a successful online business.

Aside from the sales funnel, you can also create webinars, lead pages, social media campaigns as well as email automation.

And that’s not all. You can also integrate your GetResponse account with your existing eCommerce platform and sell your products.

The coolest thing about this tool is that the conversion funnel is quick and easy to set up.

Whether you’re an online marketer, marketing manager, mid or large company owner, or online entrepreneur looking for a complete solution then try this tool.

Top GetResponse Features

  • Lead magnet funnels: Lure your website visitors with valuable content for them to provide you with their email addresses to grow your email list quickly.
  • Simple opt-in funnels: Embed simple opt-in funnels on your landing page to capture new leads.
  • Webinar funnels: Host free or paid webinars to build relationships while monetizing your expertise.
  • Sales funnels: Use simple and effective sales funnels to promote, sell and deliver your products to your customers.
  • Ready-made funnel templates: Use professionally designed and conversion-ready funnel templates to capture more leads, sell more products, and increase revenue for your business.

GetResponse Pricing: Conversion Funnels are available on all free accounts for up to 30 days and all paid plans start from $15 per month.

3. Systeme.io

What if you could software that doesn’t require any integrations to build sales funnels? That’s exactly what you get with Systeme.io. 

Let’s find out more about the platform.


  • Unique feature: Fully integrated 
  • Free Trial: 14 days
  • Money-back guarantee: 14 days
  • Trustpilot rating: 4.8 out of ‎539 reviews
  • Rating: 4.8 out of 5

What is Systeme.io?

Systeme.io is also another full-featured sales funnel software that comes with all the tools you need to boost your revenue and grow your business.


The web-based sales funnel and marketing automation platform comes with drag-and-drop ease of use like the one ClickFunnels offers but allows users to edit each element of the funnel on a WYSIWYG interface, dispatch emails, and more.

You can use the platform to manage all your email campaigns and automation, sell digital and physical products. You also get a free 11-page sales funnel template.

The greatest thing about the software is that it doesn’t require complex integrations to work effectively.

With the software, you can automate your funnel step, integrate your email list, payment gateways, and memberships, and speed up the sales funnel creation process with ready-to-go templates.

Top Syteme.io Features

Here are the noteworthy features of the platform:

  • Landing page builder: Easy to use landing page and email builder with proven pre-made templates. You can also build sales funnels from scratch.
  • A/B testing tools: Test the effectiveness of a whole funnel in just a few clicks to determine what’s working and what’s not.
  • User-friendly editor:  Let’s you build and automate sales funnels and landing pages on a WYSIWYG interface.
  • Integrations: Integrate your membership sites, email list, and payment gateways.
  • Sales funnel Builder: Build high-conversion funnels designed to convert prospects into real customers.
  • Affiliate management software: Generate passive income online with affiliate marketing.
  • On-boarding video course: Learn how to use Systeme.io and its features to run a successful online empire.
  • Automation: Run a successful online business hands-free.

Systeme.io pricing: The platform is free up to 2,000 contacts, 3 sales funnels, and 10 funnel steps. However, you can upgrade your account to the premium version that starts at $27 per month to enjoy more features.

4. Kartra

Karta is a household name in the online marketing landscape. If you intend to build the perfect sales funnel, this is your software.


  • Unique feature: IFs and THENs automation
  • Free Trial: None
  • Money-back guarantee: 30 days
  • Capterra Rating: 4.5 out of ‎125 reviews
  • Rating: 4.5 out of 5

What is Karta?

Apart from building powerful sales funnel, the software lets you build beautiful landing pages from pre-built design templates, create brand-specific checkout pages or run insightful surveys and quizzes to learn more from your customers.



What I love the most about this tool is that it comes with email automation that lets you send follow-up messages, track clicks, and segment with appropriate tags.

But that’s not all. You can use the checklist in your dashboard to learn how to use the platform.

Another amazing thing with the software is that it allows video hosting, with the option to embed opt-in forms and call-to-action buttons so you can capture more leads.

Top Karta Features

Here are the standout features of the software:

  • Comprehensive funnel builder: You can build stunning landing pages, add lead capture modules, distribute emails, sell products or services and collect payments.
  • Pre-built sales funnel templates: Karta comes with tons of ready-to-go sales funnel templates to simplify the whole process of building winning sales funnels. You can also import top-performing funnels.
  • Sequence builder: This allows you to automate your sales process by creating automated marketing sequences that can work 24/7. You can also tailor the sequence to each new lead.
  • Done-for-you campaigns: As a marketer, re-inventing the wheel can sometimes be a time-consuming and tiresome process. With a click of a button, you can import effective marketing campaigns created by expert marketers.

Karta pricing: Pricing starts at $99 per month.

5. ClickFunnels

Creating beautiful sales funnels that convert visitors into leads and paying customers quickly has never been easier. ClickFunnels comes to change the game.

If you’re an online entrepreneur or small business owner looking to automate your online business and systemize your sales funnels then this is the platform to choose.


  • Unique feature: Follow-up funnels
  • Free Trial: 14 days 
  • Money-back guarantee: 60 days
  • TrustRadius rating: 8.5 out of 10
  • Rating: 4.6 out of 5 

What is ClickFunnels?

ClickFunnels is a software developed for people like you and me looking for a solution that can help to create simple funnels that quickly capture information from website visitors to generate quality leads.


You don’t need technical or coding skills to use this platform thanks to the intuitive funnel builder that lets you build beautiful pages inside your sales funnel in minutes.

With the pre-built templates, you can get running with your email campaigns real quick. You also get the option to share funnels you have created or top-performing funnels with the world.

The pop-up editor within the landing page editor lets you see how your funnels will look and behave when they go live. 

Feel stuck? Click the button with the builder to be redirected to the knowledge base to learn how to work with the tool or chat with an agent.

With ClickFunnels, selling your products online is easy. 

The tool lets you guide your visitors step-by-step through the entire process so they don’t drop or get confused along the way.

This helps you to point them straight to the products or services they need most. Plus follow-up funnels let you connect or reconnect with your audience anytime anywhere via multi-dimensional marketing.

Top ClickFunnels Features

  • Intuitive drag n’ drop visual editor: The simple drag-and-drop visual editor lets you create place elements into their positions with easy so you can collect leads with ease. Plus you can use the pre-designed templates so you don’t have to start from scratch.
  • Follow-up funnels: This feature works as an autoresponder to help you create email automation sequences. This eliminates the need for third-party email marketing software. It’s available in the ClickFunnels Platinum plan.
  • A/B split testing: With this feature, you can see what’s working and what’s not in your sales funnel so you can adapt accordingly. There is guesswork.

ClickFunnels pricing plans: Pricing starts at $97 per month.

6. Kajabi

For many people, the idea of having to put together too many platforms together to make them work can be stressful, time-consuming, and brain-draining.

Kajabi takes out that headache from you by incorporating all the features that let you do almost everything you want under one dashboard.

You can create membership websites, beautiful websites, sell digital products, online courses, and more right inside Kajabi.

The software replaces WordPress, email marketing platforms, like ActiveCampaign, ClickFunnels, WooCommerce, Samcart, and more.


  • Unique feature: Blueprints(ready-to-use playbooks)
  • Free Trial: 14 days 
  • Money-back guarantee: 30 days
  • Trustpilot rating: 4.6 out of 1,520 reviews
  • Rating: 4.4 out of 5

What is Kajabi Sales Funnel?

First off, Kajabi is designed for membership site owners, online coaches, and course creators.


Secondly, it’s a fully-packaged platform with a complete set of powerful marketing tools like email marketing, checkout pages, landing page builders, and more that enable you to build and run a digital products business successfully.

Kajabi’s sales funnel also known as Pipelines makes the platform a top-funnel builder software.

Top Kajabi Features

Here are the key features that make Kajabi the best sales funnel marketing builder software.

  • Funnel blueprints: This feature is specifically designed for new online marketing users with minimum or no knowledge about funnel building. The blueprints act as your playbooks to help you launch funnels for lead generation with ease.
  • In-built emailing suite: The software lets you create email templates and add conversion boosting elements like countdown timers, videos, and more.
  • Analytics dashboard: Analyze the performance of your business by tracking vital metrics like products sold, lifetime customer value, overall revenue, and more.
  • Payment integration: Integrate PayPal and Stripe to collect payments.
  • Websites: Build a beautiful website with Kajabi to market your products to the world.
  • Email marketing: Create powerful email campaigns right inside your dashboard.
  • Landing pages: Effortlessly create beautiful landing pages customizable and integrated with your entire business.

Kajabi pricing plans: Pricing starts at $119 per month.

7. Thrive Suite

Good business software should be feature-rich and easy to use for everyone regardless of your technical knowledge.


    • Unique feature: Thrive ultimatum 
    • Free Trial: None
    • Money-back guarantee: 30 days 
    • Rating: 4.5 out of 5

What is Thrive Suite?

Thrive Suite, formerly known as Thrive Membership is a whole toolbox to help you create a great WordPress website that turns visitors into leads and customers.


Unlike other platforms that claim to be all-in-one, Thrive Suite offers a complete sales funnel-building solution for online business owners and marketers alike.

Some of the tools packed inside the toolbox include conversion-focused WordPress themes, opt-in forms, visual drag, and drop website builder, headline optimizer, testimonial plugin, and many others.

All these tools are purposely designed to help you build powerful WordPress websites, sales funnels, online courses, email lists, etc.

The best part about the software is that all the features work seamlessly together to help you build and grow your online business.

Top Thrive Suite Features

Here are the features included inside the platform:

  • Visual drag and drop website builder: Create a beautiful WordPress website that converts visitors into leads and paying customers.
  • A/B testing: Test elements of your landing page and sales funnel to see how they are performing.
  • Thrive leads:  Build your email list by collecting email addresses from visitors in minutes. 
  • Premium templates: Use already-built premium templates to build individual elements, blocks, landing pages, etc.
  • Integration and APIs: The software integrates beautifully with all your favorite online marketing tools including ActiveCampaign, MailChimp, and others.
  • Knowledge base & unlimited support: Thrive Suite’s comprehensive knowledge is designed like a searchable instruction manual with a ton of tutorials to help you learn how to work with the platform. If you feel stuck, contact the support team.

Thrive Suite pricing: Pricing starts at $90 quarterly.

8. BuilderAll

With BuilderAll, you can collect and manage unlimited leads, deliver unlimited emails, build stylish and fully functional sales funnels, sell your courses, training, content, automate your marketing and the entire sales process, and more.

Allow me to dig deep into this tool so that you can understand its potential.


  • Unique feature: WhatsApp Groups and Launch Automation
  • Free Trial: 14 days
  • Money-back guarantee: 30 days
  • Trustpilot rating: 3.1 out of 35 reviews
  • Rating: 4.0 out of 5

What Is Bulderall Sales Funnel Builder?

BuilderAll is a powerful digital marketing platform, pretty much like ClickFunnels, GrooveFunnels, or Karta that comes with a ton of handy and powerful features to help you start and grow your online business without the need for any external software.


Compared to the platforms I mentioned above, BuilderAll is probably the oldest so you rest assured to use a tool that has seen it all.

Plus the software comes with amazing modules like a chatbot, website builder software, video hosting, email marketing suite, and more. The software is also built for beginners and expert users alike.

Top BuilderAll Features

Below are the outstanding features that make BuilderAll the best sales funnel solution:

  • Intuitive drag n’ drop website builder:  BuilderAll calls it cheetah website builder. This superfast and simple tool can help you build a beautiful and extremely fast website responsive to any device thanks to the responsive technology.
  • Cheetah funnel builder: Create and manage powerful funnels in one centralized dashboard.
  • Webinars: Host lives webinars for your sales funnels to live stream on YouTube and Facebook.
  • Email marketing: Create marketing automation, conduct email marketing, and grow your online business.
  • Quiz app: Increase the engagement in your funnels and email campaigns by creating quizzes, surveys, trivia. This tool can be integrated fully with the software’s email capture and management system.

Pricing: BuilderAll pricing start at $14.90.

9. Landingi

Landingi is is primarily a powerful landing page builder solution but with a handy funnel builder, that’s why I featured it in my list. Let’s learn more about the sales funnel software.


  • Unique feature: 300+ ready-to-go templates
  • Free Trial: 14 days
  • Money-back guarantee: 30 days
  • Trustpilot rating: 4.3 out of 41 reviews
  • Rating: 4.4 out of 5

What is Landingi?

As the name suggests, Landingi is primarily a landing page builder solution that comes with a comprehensive funnel builder to help you create funnels that convert prospects into repeat customers.


The platform comes with over 300 ready-made templates so you don’t have to scratch your back about where to start when creating your marketing funnels.

Unlike the other platforms I have reviewed in this article, Landingi requires integration with email marketing software or CRM to capture leads and automate marketing. The good news is that the platform integrates seamlessly with a ton of other tools.

What’s more, the software comes with mobile-friendly landing page templates. You can also A/B test your pages to see which one is performing better and which one is not.

Top Landingi Features:

Here is what comes in handy when you get this tool:

  • In-built simple drag n’ drop page editor: Create beautiful landing pages without any coding or programming work.
  • 300+ templates: Fully customizable and mobile responsive landing page and pop-up templates tailored to your customers, products, campaign goals, and services.
  • Connect landing pages together: Combine limitless landing pages to create a powerful funnel.
  • Integration: Integrates funnels with third-party tools you’re using. For instance, if you use MailChimp for email marketing, you can connect it with your sales funnel to collect leads.

Pricing: Landingi pricing plans start at $29 per month, billed annually.

How To Select The Best Sales Funnel Software

Learning about the best conversion funnel software is one thing and determining which solution is suitable for your business is another.

Besides, with tons of sales funnel builder options, it’s easy to get overwhelmed and confused.

However, finding the right solution for your business doesn’t have to be stressful.

Here are multiple factors I have used to compile this list that will help you determine the right platform for your business.


Right from the interface to the dashboard, an idea funnel marketing software should be easy to use for both experienced and novice users.

The coolest thing about most of the platforms out there don’t require coding or technical skills to work with.

When it comes to integrating third-party apps, the software shouldn’t cost you a leg and an arm to put together elements.

For instance, Landingi isn’t an all-in-one solution. Even though you must integrate it with other platforms to work effectively, it doesn’t cost you too much thinking to achieve that.

Lead generation

The software should enable you to capture, score, prioritize, and assign leads. It shouldn’t be difficult to guide customers along the sales funnel.

Innate automation

As a rule, you should choose a platform with built-in automation. This will allow you to monitor and automatically follow up with your leads based on the action they take.

The software should be able to automate list building, email distribution, tagging, and segmentation.

Choosing an automated sales funnel software can save time and energy.


Some platforms come pre-packed with all features and tools needed to help you start and run your online business.
Some require multiple integrations to work effectively like Landingi.

Systeme.io, Karta, ClickFunnels, and Kajabi are just a few of the platforms that require too many integrations to work with.

In a nutshell, when choosing a suitable solution for your business, ask yourself these simple questions:

  • Is the software standalone?
  • Does the software require integration with other platforms to work effectively?
  • If yes, how simple is it to put together the software with other platforms?

In this case, you need to consider compatibility.

Pre-built customizable templates

Save yourself time and effort by choosing a platform that comes with plenty of ready-made customizable pages and sales to funnel templates.

All the marketing platforms I have reviewed here come with pre-designed templates so you don’t need to create your funnels and pages from scratch.

Nature of the platform

If you don’t want to struggle with putting together multiple apps, you need to choose a complete platform.

This means choosing software that comes with all features including webinars, payment options, lead capture, email marketing, etc right under one dashboard.

Customer support

You should also choose a platform backed by excellent customer support. No matter how experienced you’re with online tools, you can get stuck at any time.

You should have someone to help you out at any time. An ideal software should provide customer support either via chat, email, tickets, or even phone. 

Final Thoughts

Which are the best sales funnel software for your business? What you ought to keep in mind when selecting a funnel builder tool is that a complete platform shouldn’t just help you with lead generation and making sales.

It should help to lessen the workload of actively participating in your business like sending emails, following up with leads, responding to calls, etc.

The platform you choose should also help you convert more visitors into customers ensure every visitor who lands on your website is nurtured down the sales pipeline to buy your products or services.

Lastly, the platform should come with all the features you need.

If you’re a startup online marketer looking to test the waters online, I’d recommend you to choose GrooveFunnels.

The platform is currently in the Beta testing stage thus it’s free. However, the software can sometimes be limiting in terms of features.

If looking for affordable options BuilderAll, GetResponse, Landingi, and Systeme.io could make the best choice for you.

Thrive Suite, ClickFunnels, Karta, and Kajabi are the most comprehensive funnel solutions that come with a host of handy features but are costly. These platforms come pre-packed with all the tools you need to start and run your business successfully.

Up to this far, I’ll leave you with these simple questions: What are your business needs and budget? What features do you want from a platform? How do you intend to use the software?

If you can answer these questions, you can choose a suitable funnel marketing platform without a problem.

Leave a Comment